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  • Writer's pictureGO2 Team

Setting up Your LinkedIn Profile

Updated: May 10

In today’s professional landscape, your LinkedIn profile is more than just a digital resume—it's the cornerstone of your professional brand. This guide will walk you through each step to create a LinkedIn profile that not only represents your professional self but also sets you apart from the crowd. Let’s dive in!


Setting Up Your Profile

Manage Your LinkedIn Profile Visibility

Your LinkedIn profile is a key asset for networking and enhancing your professional image. By default, profiles on LinkedIn are set to public, allowing anyone to view your professional milestones and achievements. However, LinkedIn provides you with the flexibility to adjust the visibility of specific sections of your profile. This means you can control who sees what, whether that’s restricted to your connections or even more select groups.


Steps for Adjusting Profile Visibility

  • Step 2: Navigate to "Privacy & Settings" from the dropdown menu under your profile icon.

  • Step 3: Click on the "Visibility" tab to explore your options.

  • Step 4: Customize which sections are visible to the public and adjust your contact preferences accordingly.

  • Note: Remember, enabling a section for connections makes it visible to anyone who views your profile.

  • Step 5: Don’t forget to hit “Save” to apply your new privacy settings.

For more insights on profile visibility settings, LinkedIn offers a wealth of resources.


Profile URL

A LinkedIn profile URL is a web address that leads directly to your LinkedIn profile. It's kind of like a personalized name tag for your LinkedIn page that you can make more memorable and professional by customizing it.


By default, your LinkedIn profile URL is a random combination of letters and numbers with your name. But don't worry, you can easily customize it to make it more personalized and easier to remember.

Customizing Your Profile URL

A custom LinkedIn URL is akin to a personal online business card. The standard URL you're given includes a mix of letters and numbers, but with a few quick tweaks, you can have a URL that’s both memorable and professional.


How to Customize Your URL

Customizing your URL enhances your profile’s discoverability, making it easier for others and recruiters to find and connect with you.

  • Requirements: Your custom URL can be 5 to 30 characters long, excluding spaces, symbols, or special characters. Use a simple format such as lowercase letters, numbers, or dashes.

Some examples of a custom URL:


Building Your Profile

Creating a strong profile is essential to standing out in the LinkedIn landscape, and one of the key elements to a great profile is a great profile picture.


Your profile picture is your first impression. Whether you opt for a professional headshot, a candid photo, or something more creative, ensure it reflects your professional demeanor. Consider the background, your attire, and most importantly, your expression. A genuine smile can go a long way!

Picture Types

  • Professional Headshot: Ideal for a polished look. Choose a light-colored background and a neutral outfit, such as a light grey blazer and white shirt. LinkedIn provides some tips on creating a professional headshot.


  • Candid Snapshot: Shows off your personality in a professional light. Pick an outfit that has muted colors, such as a black blazer with a white t-shirt and blue jeans.

  • Fun and Playful: Use props or backgrounds judiciously to keep the focus on you.

  • Tools like Profile Pic Maker can help you achieve a studio-like background without the studio.


No matter what type of profile picture you choose, make sure you are looking ahead, eyes open, and showing off your beautiful smile. Making a strong impression is essential to standing out on LinkedIn, so take the necessary steps to invest in yourself.

Crafting an Eye-Catching Banner


Make sure your banner is the correct size for LinkedIn to ensure it looks great on all devices. Use tools like Canva for perfectly sized templates, or source high-quality, copyright-free images from platforms like Unsplash, Pexels, and Pixabay.


Writing a Compelling Profile Heading/Tagline

The headline on LinkedIn is a short, descriptive statement that appears directly below your name on your profile. It's an important part of your profile, as it's one of the first things people see when they come across your profile on LinkedIn.


A strong headline can help you attract the right connections and opportunities on LinkedIn. It can grab the attention of recruiters, potential employers, or others in your industry who may be interested in your skills and experience.

Here are a few examples:

  • "Marketing Manager at [Company Name]"

  • "Experienced HR Professional | [Company Name]"

  • "Software Engineer | [Company Name] | Passionate about Building Innovative Solutions"

For more ideas on writing a profile headline, here’s an article from LinkedIn on Profile Headlines to Inspire Your Own.


Wrap Up

By following these steps and leveraging LinkedIn’s platform to its fullest, you’re not just building a profile; you’re crafting a narrative that highlights your unique professional journey and aspirations. Dive in, make your LinkedIn profile a reflection of your best professional self, and open the door to new connections and opportunities.

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