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  • Writer's pictureGO2 Team

Writing an Impressive LinkedIn Profile

Updated: May 10

This detailed guide will walk you through how to build an impressive LinkedIn profile that effectively showcases your skills, experience, and accomplishments. We'll cover key sections like the summary, your experience, and your skills, and give you tips and best practices to help your profile stand out. Whether you're actively job hunting or just want to strengthen your professional brand, this article will show you the knowledge and strategies you need to create a LinkedIn profile that leaves an impact on potential employers, recruiters, and other industry professionals.

Writing Your Summary

Your LinkedIn summary is a powerful opportunity to proudly show your professional story, highlight your key accomplishments and skills, and communicate your unique value. Strategically placed underneath your headline, this section offers a more detailed look into your background, experience, and what makes you different.


It's more than just listing your credentials; the summary is your chance to demonstrate your personality and professional brand. Use it to spotlight your passions, values, and unique perspective, and you can build a more personal connection with your audience.


The 'About' Section

A great LinkedIn summary should be a short, well-written overview of your experience, skills, and goals. Here are some tips for writing a strong summary:

  • Be clear and concise - your 'About' section should be a well-written overview that's easy to read and understand, using clear and efficient language. Don't over-explain!  

  • Highlight your experience - write about your current job role and any related work experience, highlighting your skills and most impressive achievements.  

  • Showcase your personality - write in a way that is true to who you are, your professional style, and what makes you different from everyone else.  

  • Use keywords - use industry-related keywords to increase your profile's visibility in search results for the positions you're interested in.

Using AI in Your Summary

You can use AI writing tools like ChatGPT to improve your summary further by asking it to check that it's clear, concise, and effectively communicates your professional story.


Send the AI a draft of your summary that Includes all the important details about your professional experience, skills, and goals. Then ask it to rephrase, revise, or give you feedback on your summary. You can also send ChatGPT your summary and ask it to make it more concise (clear and short). To get the best AI output, make sure your instructions are clear. Try it out!


Here we are asking chat to rephrase a very short 'About' section:


There are many tools other than ChatGPT designed specifically for copywriting to help you complete your 'About' section.


Showcasing Your Experience

The 'Experience' section on LinkedIn is where you can showcase your work experience, including your current and previous positions, job titles, and job descriptions. This section is one of the most important parts of your LinkedIn profile, giving your potential employers and recruiters an overview of your professional background, skills, and accomplishments.


In addition to the job title, job description, and company information, you can also include other relevant details in your Experience section, like any volunteer work, internships, or freelance work you've done. You can also include media files like presentations, articles, or videos to have some practical examples of your work and accomplishments for people to look at.


Organizing the 'Experience' Section

Here's some advice for optimizing your 'Experience' section on LinkedIn:

  • Target your audience - design your job descriptions specifically to attract your target audience, whether that's recruiters, potential employers, or other industry professionals. Use industry keywords and jargon to show you understand.  

  • Highlight your accomplishments - use bullet points to list your responsibilities and highlight your key accomplishments and achievements. This makes it easier for readers to see your skills and experience quickly.  

  • Be specific - wherever possible, use specific numbers and other measurements to quantify your achievements and showcase the real-world impact your work has had. This makes it easier for people to imagine you in the role.  

  • Verbs verbs verbs - start each bullet point with an action verb like "Developed," "Managed," or "Implemented" to communicate how active you are in your work.  

  • Focus on relevance - prioritize your most recent and relevant experience, and give more details about previous jobs that are closely linked to your current or future career goals.  

  • Interactive examples - use media files like presentations, articles, and videos to give your connections a visual and engaging example of your skills and expertise.  

  • Stay up-to-date - regularly update your 'Experience' section with the latest job information and accomplishments. This proves you're active and involved in your career.

Example 'Experience' Section:


Showing Off Your Skills

Strategically showing off your skills on your LinkedIn profile can help you stand out to potential employers and make a long-term positive impression.


Choosing Your Skills

Here are some tips for deciding which skills to choose for your LinkedIn profile page:

  • Keep it current - review and update your skills regularly to make sure your connections can see any new accomplishments and skills you have.  

  • Be tech-specific - list all the tools and technologies you have experience with, so anyone visiting can see a clear picture of your abilities.  

  • Give and receive endorsements - encourage your connections to endorse (verify) your skills by endorsing theirs first! These increase your visibility and credibility.  

  • Demonstrate your diversity - if you have any personal projects or 'side hustles', think about adding relevant skills you have gained from those experiences.

Wrap Up

By following these guidelines and using the power of your LinkedIn profile, you can show your connections your professional journey, accomplishments, and what makes you unique. Then you can start your job search from a place of strength and success.


Remember, your LinkedIn profile is a living, changing representation of your professional brand, so take the time you need to create a compelling career story that leaves an impact on your connections. Stay up-to-date, get involved in your network, and keep changing and improving your profile to stay competitive in the modern job market. All of that can sound like a lot, but once you have invested your time in a full profile 'makeover', the updating will be quick and easy.

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